How to get Likes
Imagine you run a social media account on Instagram or Twitter. You use your account to promote your business and provide useful information to your followers. One day, you post a picture of sushi.
“You discover that posting pics of sushi gets 250% more Likes than a detailed post with data/insights. Do you…
- Ignore the data
- Survey your followers
- Order 50 California rolls”
Ignore Vanity Metrics
“Likes” are more of a vanity metric. It’s nice that people show interest in your photo, but it’s unrelated to getting more users or customers. Maybe some random sashimi enthusiasts stumbled upon your picture?
Similarly, a metric like Daily Active Users (DAUs) or page views could be misleading.* In this case, you can make loads money by ignoring your followers.
*Every engineer knows that metrics can be gamed. But that’s a story for another time.
