Horror Vacui and Minimalism

Horror vacui–a Latin expression meaning “fear of emptiness”–regards the desire to fill empty spaces with information or objects. In style, it is the opposite of minimalism.”

-Universal Principles of Design by Lidwell, Holden, and Butler

Horror vacui describes a website like Yahoo.com. It’s filled with images and links designed to entice users to click on something.

The opposite is a website like Is Steam Down?. Though the website isn’t beautiful, it’s minimalistic, and as a result, the site is very good at communicating its main message.

In general, people tend to perceive more value when there’s more empty space. Take the physical world as an example. The merchandise at the music center below may be extremely valuable, but how would a passerby know just by looking?

screen-shot-2011-12-15-at-18-57-11

Contrast with a minimalistic Apple Store.

apple-store-front-610

If you want to de-emphasize the value of individual elements, horror vacui can help. If you want to increase the elements’ appeal to users, reduce clutter.

What websites use minimalism (or horror vacui) well?

Advertisements
This entry was posted in Software and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s