Category Archives: Psychology

Six Tips to Make Your Message Stick

Six tips to help your audience remember your message. Continue reading

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In Search of Black Swans

What is a Black Swan event, and how can you benefit from them? Continue reading

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Generalist or Specialist?

Do generalists have any advantage over specialists? Continue reading

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The Boring Rule

When the writer is bored, the reader will be bored. Continue reading

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The Lindy Effect

The longer a thing is around, the longer it will stay around. Continue reading

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